History of the Heartland Group
Heartland (Midlands) Ltd was established in 1992 by Brian Weetman and John Hickman, the business being located initially in Solihull. The aim of the company was to provide a high degree of personal service to commercial clients and to this day that core philosophy remains. After a successful five years John decided to leave the company to work in manufacturing and is currently enjoying success as Managing Director of a precision engineering company. He made an important contribution in helping to found Heartland and the company remains grateful for his part in the company’s history.
Heartland moved to Leamington Spa on Thursday 9th April 1998. The date being significant as the area was to suffer the worst floods for over fifty years!
The year 2000 was an important year for Heartland passing through the half million mark for fee/commission income. In the same year Heartland joined the Willis Commercial Network, which has enhanced its market strength and enabled the company to stay ahead of market trends with the latest Information technology. All of this helped the company to continue to provide the right solutions to our clients.
In 2001 as a result of further growth the office was re-located to a new office in Leamington Spa and employed further quality staff, recognising that this is its greatest asset. In December 2004 Heartland was recognised by the insurance industry when they were announced winners of one of the prestigious Insurance Times broker of the year awards. This was followed in 2006 by another Insurance Times award and in 2008 Heartland achieved Chartered Corporate Status through its industry body the CII.
A move to prestigious new buildings on the outskirts of Leamington in July 2008 means the company is planning for future development over the next 10 years.
With the introduction of regulation by the Financial Services Authority in January 2005, Heartland have also taken their responsibility for compliance seriously with extensive work being undertaken on procedures and on-going staff training to build on their professionalism.
Above all Heartland remains committed to providing the very best in commercial insurance advice both now and in the future.



